I use Twitter and FaceBook to stay in contact with clients and associates. LinkedIn is another tool in my social media toolbox, but honestly I don’t use it much. The Small Business Trends post “6 Ways To Create Opportunities on LinkedIn“ changed my mind. From now on I’m going to embrace LinkedIn or at least give it more of a try. The post offers a few good tips.
- Establishing expertise. The writer, Lisa Barone, makes a good argument for establishing yourself as the “go-to” person in your field. She recommends participating in groups and answering questions through the Q&A.
- Share content. Barone suggests you do it in a way that’s not self-promoting or appears to be selling to someone else. She emphasizes that people on LinkedIn are looking for content and not just passing by.