Secrets for Marketing Your Website

There's more to marketing your Website than adding photos of puppies...although it can't hurt.

Market your Website in 40 easy steps…make them beat a path to your Internet door…if you post it, they will visit.

We’ve all seen, read and heard those Internet sales pitches and others before.  The problem? There’s always a string (actually a purse string) attached to advice for growing your Website.  Not today.  The tips you’ll find in the post “BIG Ideas For Your Small Business Website” make sense and they’re useful.  Best of all they’re free…no strings attached.

Make it a One Stop Shop. Partner with others or launch your own additional products and services to bring in some ancillary income. It sounds cliché but when we all work together, everyone benefits.

Find What’s Missing. Maybe it is a lack of reviews, maybe it’s just a directory of suppliers, or maybe it’s something deeper. This tip is priceless (and earns a fist pump to the author).  It’s so easy to follow (and copy) what everyone else is doing.  The result? The same site appears over and over in a slightly different form and doesn’t offer anything new or interesting.  Dare to be different or at least original.

Make It Simpler. If you are suffering from an information glut, the winning formula might be a better way to present and sort through all that information. It’s a tricky balance between offering enough content and overwhelming visitors. Breaking your site into various sections/pages helps.

Build a Community… if you want people to keep coming back to your website and your brand, you need it to be a place where they feel welcome. While you can’t serve coffee and yummy chocolate chip cookies to your visitors (not that I haven’t tried), you can make visitors feel welcome by giving them the opportunity to contribute to your site and voice their opinion.

Ask Your Customers For Their Feedback. The truth isn’t always pretty and yes, sometimes it hurts.  But suck it up and pay attention to what your visitors have to say. Everyone will be better off in the long run.