When you add up the expenses of running your own business, sometimes there’s not much money left for marketing. So when money is tight, you need to be creative. I asked homebased business owners to share out-of-the-ordinary, proven strategies they’ve used to market their businesses. Here are a few of the tips I collected. I’ll share more tips soon.
- “Something I’ve found very effective in increasing traffic is writing articles and then transforming them into multiple media. I’ll post the text version on article directories, the audio version on Associated Content and the video version on YouTube and Facebook. Then when I have four posted, I create a Squidoo Lens.”
—Carma Spence-Pothitt, President & CEO DragonWyze Solutions
“Promotional strategies I’ve used include providing donations for silent auctions and welcoming new Chamber of Commerce members through my involvement in the local Chamber. Having recently added a retail site as another line of business, I’m exploring new ways to promote that.”
—Lynn Maria Thompson, President, Thompson Writing & Editing, Inc.
“To help reposition myself and my business from the competition, I decided to write a book titled Stretching A Dollar To Save And Make Thousands: An Entrepreneur’s Guide To Doing More With Less. To help promote my book and my business, I decided to start my own Internet radio show on Blogtalkradio.com, Stretching A Dollar For Entrepreneurs.”
—Lisa Sims, Author
What are you doing to market your business?