8 Secret Fears That Stop Smart Business Owners From Blogging, and How to Overcome Them

Guest Post by Michelle Shaeffer

Are secret fears holding you back from jumping head first into blogging? Don’t let them! Blogging is nothing to be afraid of, and nothing has done as much to boost my business and my visibility as blogging has.

So let’s talk about some of those fears that might be holding you back from blogging:

1. I’m not sure I have anything to blog about…

Everyone has something to share. If you’re an entrepreneur and you’re in business for yourself, then it’s safe to assume you’re passionate about something, right? Blog about that!

If you’re blogging for business, then it doesn’t necessarily matter what you feel you’ve got to share–it only matters what your audience wants to read. They’ve got problems, challenges, questions, and you can be the one to deliver the answers they’re searching for.

Once you’ve got your main topic or theme for your blog, you can find inspiration everywhere. Here are some great resources to get your brain going:
Chris Brogan
Blogging Bookshelf
Social Media Examiner
Simple Storming

2. But I’m not a writer!

So do a video blog or an audio blog. Create a blog that’s just you doing a weekly interview with experts or sharing a book review on video. Use a voice-to-text program to speak your blog posts and let your computer do the typing for you. There are options that don’t require you to write at all.

You could also consider hiring a ghostwriter, using PLR articles, reprinting free articles, featuring guest bloggers, or using the content you’re already creating (for your marketing materials, ezine, newsletter, ebooks, or whatever else you’ve got).

Or, be okay with the fact that you aren’t a “writer” and blog anyway. Blogging isn’t like your thesis where every word has to be perfect and every sentence has to be grammatically correct. It’s a conversational, relaxed form of written communication. Basic writing skills are necessary if you’re going to write a blog. In general, if you can write an email, you can blog.

3. I’m too busy and I don’t have time to blog!

Blogging does take time. There’s no way around that. But it doesn’t have to take hours a day. And since blogging allows you to create content that you can repurpose into other materials (articles, ezines, ebooks, print books, and much more) it’s definitely not wasted time.

Remember that you set your own blogging schedule. You don’t have to blog daily. I blog nearly daily and it works for me. But many bloggers post 2 or 3 times a week. The key is consistency with whatever schedule you choose.

There are sneaky ways you can speed up your blogging, as well. Here are 10 ways to blog better and faster.

4. What if no one reads my blog?

If you don’t let people know it’s there, they won’t read it. But it’s not difficult to promote your blog. You just need a system of where and how you’ll promote it and drive traffic (just like you already do for your website, right?). This is one of the easier obstacles to overcome.

Get a group of friends together and ask them to actively comment on your blog. Some bloggers even ask their virtual assistant to leave comments. Setup a commenting circle where you subscribe to a few friends’ blogs and they subscribe to yours, then each leave a comment when new posts are published. Once you’ve got a few comments appearing, it’ll be easier for new readers to jump in and comment, too.

Join a comment tribe. Comment tribes are groups (on Facebook or other networking platforms) where everyone shares their blog post, then comments on others in the group. Just check the rules before joining any so you know what you’re in for.

5. How will I find time to promote my blog when I’m already busy?

Once you’ve created a blog promotion plan, it’s easier and doesn’t take too much time.

There are many promotion strategies that can be automated so they happen every time you post a new entry on your blog, without any extra action from you (such as using Twitter Tools to send your posts to Twitter, NetworkedBlogs to send your blog to Facebook, and ping to tell the search engines you’ve shared something new).

6. It’s too expensive (or too technical) to get it set up.

No need to start with a whizz-bang fancy-shmancy custom blog design. WordPress is free software and there are 1,000s of free themes. Many website hosts will install WordPress free for you, so your only initial expense is the hosting (under $10 a month).

One of the coolest things about WordPress is that it grows with you. You can easily upgrade later to a customized header, theme, and other shiny things.

7. Why would anyone pay for my services if I’m sharing what I know free?

Flip that question right around. Why would anyone pay for your services if they don’t know what you can offer them? Blogging allows you a way to showcase your expertise!

8. There are already blogs about the same topics I’d blog about.

So what? I can buy shoes at a hundred different stores online but that doesn’t stop the smart ones from making sales. There’s the low price leaders like Payless, fashion boutiques like Nordstroms, charity supporting stores like Toms, service-centric sites like Zappos. They each choose a specific audience, play on their uniqueness, and it works.

Remember that when we’re learning about any topic, we generally don’t choose only one source of info. I’ve got marketing books on my shelf by more authors than I want to count! All of their voices add something different to my knowledge. Blogs are the same way–a chorus of easily accessible information we can learn from. If there are successful blogs on your topic already that’s a sign that people want learn about it which is a good thing!

You are unique. Your voice is unique. And there are people waiting to hear you share your knowledge and life’s journey in the voice only you can share it in.

And that, in a nutshell, is what busts through all of these excuses. Your blog is your stage. And your audience is waiting. So get out there!

Michelle Shaeffer’s Twitter profile describes her as: “Caffeine powered, Libertarian gal enjoying life with my kids and husband. Empowering entrepreneurs.” That sums it up nicely. You can find her helping to simplify online business at MichelleShaeffer.com or serving up ideas for bloggers at Daily Blogging Ideas.


  1. I love this list… I particularly like #7. It’s definitely a mind shift for people, we don’t really live in a world where people just give stuff away freely. However, if you think of your blog as a type of “portfolio” and a connection device it will be really clear how useful it is. People can get a feel for you, who you are, your energy, and whether or not they connect with you. If you provide a service of some sort, this allows your customer or client to sell themselves on YOU and then you don’t have to do the selling at all… and we all know we hate to be sold to, but we love to buy! That’s what a blog can do for you. Definitely worth the time and effort.
    Jackie @ It’s a Wahm Life recently posted..Sticking to the Plan…My Profile

  2. from my personal experience i can only say:
    just do it.

    like any piece of writing a blog tends to develop its own personality.
    it drives in directions you never have dreamed of.

    it is fun so give it a chance
    helen bogun recently posted..9 Questions on PicturesMy Profile

  3. Great post, Michelle. And, now that you are working naked, it’s clear (oh, come on, you knew that pun was coming) that you have provided the newbie with the proper advice!
    Roy A. Ackerman, Ph.D., E.A. @Cerebrations.biz recently posted..Tax Myths of the RichMy Profile

  4. I know that those thoughts have crossed my mind many times. I took it slow and now blogging is just a part of my daily routine due to the ultimate blog challenge. Of course, you provided even greater insights. Thank you!
    Maureen Wielansky recently posted..When To Eat? Self-Care by Honoring Your Natural Rhythms.My Profile

  5. As usual Michelle, your advice is right on time. I was having a few issues with # 4 and # 8 recently. I have been trying my best to talk myself out of these excuse but it was not working until reading this. Thanks for giving me a kick in the pants… :-). I was much appreciated
    Natalie Akpele recently posted..Calling All Nannies: Cuddlebuggs Is Hiring!!!My Profile

  6. I hesitated about doing a blog for many reasons # 2, and 4 were on the list. #4 is still a challenge, a few months ago I planned to start or join a comment tribe … I just need to get it done. There are 2 quotes that inspired me to start my blog: Be who you are and say what you feel, because those who mind don’t matter, and those who matter don’t mind ~ Dr Seuss AND Anais Nin – And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.

    Continued success with your blogging!
    Adalia recently posted..100 Tweetable Confidence QuotesMy Profile

  7. Hi Michelle,

    Where I live there are lots of small family owned businesses and many of them don’t blog or even have a website. Of course I tell them the many benefits of having a blog like somewhat free promotion and an easy way to update your customers as to what is going on with the business.
    Justin | Mazzastick recently posted..Freaky Haunts of Monkton Maryland Part 2My Profile

  8. All these are questions that I still find myself asking… so thank you for shedding some light and giving some inspiration along the way. Sometimes we as bloggers need a good pick me up, so thank you.

  9. HI Michelle,

    Loved the post!

    More so, as I can so well relate to it as I do experience some of these fears, which I am slowly learning to overcome. The worst is finding the time to sit and write, and like I had earlier mentioned to you about your 42 blog posts in a day, you did inspire me a great deal- that was simply awesome and inspirational!! I have now made a routine time table for myself and just leave all other kind of work and sit and write- whatever it maybe- whether for my blogs, clients, or randomly- so that I get into the habit of doing it daily.

    Thanks for the reminders to overcome our fears and get on with blogging 🙂
    Harleena Singh@Freelance Writer recently posted..5 Tips to Develop Your Inner Strength and PowerMy Profile

    • Creating the habit makes a big difference. Once it’s something we’ve “programmed” ourselves to do, it’s so much easier to see blog ideas in everything around us. And then the challenge becomes choosing what to blog and not spending TOO much time blogging… LOL
      Michelle Shaeffer recently posted..Just Pause.My Profile

  10. Hi

    Thanks for sharing that. Michelle really knows how to put together a great post.

    For me, the biggest thing I have to worry about is finding that spark of inspiration and turning that into something great. I always put the quality of my posts before anything else and I think sometimes, I can be a real perfectionist. It also means that if I don’t feel I can write something great on a particular aspect of internet marketing, I delete that idea and start again with something totally new.

    I hope you’re having an awesome day

    David recently posted..Ten Top Tips for List BuildingMy Profile

  11. Hi Michele,

    I also have that perfectionism problem. It can take me up to an hour to write one blog post (because it may be medically related, I must be sure that the information is accurate and up to date).

    And really, eldercare is NOT sexy so it can be daunting at times. I want to be like you and write 42 great posts in one day! 🙂



  12. There are times the delete button is handy. 🙂 I’ve written things I’ve had to just scrap. But I tend to save them as drafts most of the time, just in case inspiration strikes later.
    Michelle Shaeffer recently posted..How to Rock it on Twitter (Infographic)My Profile

  13. Really good article and you have for sure picked up on what many companies say. Whenever i first speak to organisations about building a blog alongside their website you can bet your bottom dollar one of these 8 points will be brought up.

  14. The most common fear is the “What if no one reads my blog?”, I’ve experienced that too. Motivational articles of success from other bloggers keeps me going.
    dhanna recently posted..Toys ‘R Us found liable in wrongful death lawsuitMy Profile

  15. Another great post Michelle (not sure that you ever do any that aren’t lol !)
    I love the idea of setting up a commenters’ circle – it IS disheartening to never get comments on your posts, and this is one way of overcoming that – plus of course the mighty Google loves it!

    As with all things consistency is key – nobody’s going to love your blog if you only post on it once in a blue moon, and just like exercise, blogging often will develop your writer’s muscle – and you’ll quickly find your own voice and style – the one that is true to your own values, but engages your audience too 🙂


    Tanya Smith recently posted..Blog Your Way to More Clients – Blog Marketing Made EasyMy Profile

    • Thanks Tanya, and you’re right–it’s discouraging when no one speaks up in the comments box. I had a very dead blog for a while and what brought it to life was posting consistently and learning to promote and get it out there. 🙂
      Michelle Shaeffer recently posted..Just Pause.My Profile

  16. Kendall Murray says:

    I was so confused right from the start. I had no clue about blogging. Then I thought I have nothing to blog about so #1 was me. However, I now see that I am better off then I even thought I was. I am ready to just get off there and blog….even if I am not a ‘writer’ like # 2.

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