(February 1, 2012) Working Naked means different things to different people. To you it may mean working au naturel, while your neighbors and friends may follow the other meaning — working on your own without the support of the corporate workplace.
Whichever way you interpret Working Naked, today is the day to celebrate your independence from corporate life, bask in your break from a daily commute, and enjoy the flexibility you have to work from home on your own terms.
Today as you bare it all and enjoy your work-from-home freedom on the 3rd annual Working Naked Day, expose yourself to these six ways to grow your business.
1. Partner with other small business owners
Working Naked can be lonely, but it doesn’t have to be. Connect with other small business owners and find ways to work together. Let’s say that most of your clients are realtors. Think about companies that target realtors, like sign companies and home stagers. You could approach them to put ads on your site, sponsor your seminars or webinars and even share client lists. You’re both trying to reach the same market, so why not work together?
A different option is to work with another business or several businesses to sponsor a contest. By pooling your resources, you can come up with a strong list of prizes. When the contest ends, everyone involved in the contest can share the list of names and e-mail addresses they collected.
2. Update your website
Take a close look at your website. When someone wants to know about your business, or when he or she searches for a business that fits your keywords, what impression does your site give? Your site is your link to the outside world. Make sure that impression is a good one.
Have fun with your site. Add photos and videos. Let visitors get a sense of who you are and what you can do for them. If you don’t have a site — you need to have one — or your site needs a facelift, hire a Web designer. Before you decide which designer to hire, check out the sites they’ve designed to make sure you like their work. Most site designers have a link at the bottom of the sites they’ve created so if you like a site, contact the designer to find out what he or she can do for you.
3. Sign up for a class online or on campus
When I graduated from college, I swore I’d never go back to school. So much for never saying never. I loved school and learned so many skills that I’ve applied to every client I’ve worked with since I graduated. Also, I’ve been able to write for different design magazines and websites that wouldn’t have given me the time of day without my degree.
Consider whether going back to school or learning online will give you the skills you need to serve your clients better. You don’t have to earn a degree but if taking Web design, marketing or programming classes would give you an edge over your competitors, consider investing time learning new skills. Keep in mind that you can write off any expenses related to your classes.
4. Attend a webinar
You can get in your car or catch a plane to attend a seminar, or you can grab a cup of coffee instead, sit at your desk, and attend a webinar. Different websites offer free webinars throughout the year. If you want to learn more about SEO (Search Engine Optimization), check out Hubspot. If you want to learn how to start and maintain a WordPress membership site, WordPress University offers regular, short programs loaded with good tips.
Some webinars are live, but if the webinar time doesn’t work for you, sometimes you can download a recording. How easy is that? Best of all…you don’t have to get dressed to attend a webinar. Seems to be the perfect Working Naked Day activity. The bottom line: nothing beats learning something new while you’re sitting in your pajamas or your birthday suit. Ask your corporate friends how often they get to do that!
5. Read business books and eBooks
I admit I’m an eBook addict, but you can learn so much from experts in every field. The best part is that you can find hundreds of eBooks online, loaded with information, for free. There’s an eBook on almost every subject. Use Google to find eBooks about something you want to learn about or need to know.
The more you read eBooks, the more you’ll realize that you can write (and eventually sell) your own eBooks. Research the topic for your eBook to find out if there’s anything similar available. If so, figure out how to make yours different.
6. Set up a group chat through Skype or over the phone
When you’re Working Naked, most of the time there’s no one around to tell you that your ideas are worthless or even amazing. There’s no reason to reinvent the wheel when you can meet with other entrepreneurs and pick their brains. They can filter your ideas, encourage you (everyone can use a pat on the back) and maybe even tweak your ideas a bit to make them work for you. Also, it’s incredibly helpful to be able to get input from other business owners who may have faced the same problems you’re dealing with now.
Enjoy your day and call your friends who are stuck in a cubicle or in a boring office today and wish them a Happy Working Naked Day. Maybe next year they can celebrate it with you.
How are you going to celebrate Working Naked Day?