My friend’s grandma used to say, “Don’t do special for me.” She didn’t want anyone to make a fuss over her because she knew her family cared and they didn’t need to prove it to her.
What about your clients? Do they know you care? Meeting your clients’ needs, completing their projects on time, and helping their business grow is part of your commitment to your clients. It’s also one way to show them indirectly that you truly take an interest in them.
Consider these five easy, inexpensive, yet more direct ways to show your clients that you care.
#1 Congratulate your clients on milestone events
When a client is celebrating a birthday, anniversary or a promotion, you can send an e-card, but a card you send via snail mail can mean even more. Don’t just sign the card…include a short, personal note. Although you’ll want to acknowledge happy occasions, don’t forget the sad ones. One of my clients recently lost her husband to cancer, so I sent her a card and made a donation to the charity included in her husband’s obituary. It was a small gesture but I wanted her to know that I was thinking of her during a difficult time for her and her family.