If you’re serious about competing with major corporations and growing your business, you have to have a website. It’s not enough to have a Facebook page, a Twitter account and online ads…you have to have a Web presence, too.
For a small cost — actually, it’s an investment — you can have a site that provides valuable information and, of course, a reason for others to contact you for your services, or to buy your products. There are a few ways to create a site that works for you.
Hire a Web designer.
If you have the skills to create a site and you’re creative, then you’ll save money. If, like me, you have limited Web design skills, you’ll need to rely on a Web designer. Pay someone to do what they do well, and then you can spend time on the tasks you do well and ones that will help you make money.
Use a simple site name that is easy to remember.
If you refer to your business often, use your business name. If clients will search for you by your own name, use that. If you offer an interesting product or service, use that name. You could even use the title of a book you’ve written (shortened of course).
Search the Web for sites you like.
Don’t limit your search to sites within your industry. Keep an open mind and make notes about what you like about various sites. Whether you hire a Website designer or design the site on your own, you’ll have a clearer idea of how you want your site to look and function.
Don’t play hard to get.
Make sure you include your Web address on everything that leaves your office. If you do media interviews, ask the person who interviews you to mention your website address.
Make your site interesting.
Change the content on your site often to give visitors a reason to visit your site often. You’ll also improve your rankings with search engines.
Over the past few years, I’ve transformed my website a few times. Each time I redesigned my site, I’d look back at the one before it and realize how lame it was. I’m proud of my current blog, and especially enjoy having a site with a name that attracts visitors (and raises a few eyebrows).
How has your site helped you grow your business?