Attracting visitors to your site can be challenging, yet it involves more than just having good content. You need to think outside of the blog box and create an event that can double your traffic or even quadruple it.
What happens, though, when you get what you wish for?
For the past three years I’ve hosted Working Naked Day, a virtual event that celebrates the freedom those of us who work from home enjoy every day. Sure, the holiday brings awareness to my site, but it also highlights the benefits of avoiding a daily commute, not working with a boss looming over your shoulder, and not having to deal with chatty co-workers.
Two years ago, a few days before the event, I submitted a news release to several free online news wires and contacted writers that had written about my blog and business in the past few years. Then I wrote a teaser blog leading up to the big day.
What happened on the day of the event was beyond what I could have imagined.
Hi Lisa,
read your guest post over at Michelle’s blog, great job!
Congratulations to your success and your enormous traffic growth, that’s nothing short of amazing. I can clearly see how this success created the pressure to be even better than awesome! Drawing people’s attention to a specific day or event – such as a holiday – makes perfect sense to me. But definitely only if you do it consistently every year like you. No one would care about christmas if it was a one-time event…
Best,
Oliver
Oliver Tausend recently posted..Social Media Automation For Small Business Owners- Curse Or Blessing?
That’s a good point about Christmas. Creating a holiday is good for business, but it’s fun too. I enjoy finding out how people celebrate Working Naked Day. At this point, nothing surprises me. Michellie’s blog is one of my all-time favorites. I could spend days reading her blog posts! I was thrilled to be able to contribute to her site.
Lisa recently posted..How to Avoid Being Up All Night While Working From Home