How to Create A Great Website On Your Own

A WP Made EasyThree years ago, I never imagined I would be able to maintain my own website. Sure, I could upload new blog posts, but I left the rest of my site maintenance to a Webmaster.

Then Ori Bengal and I crossed paths. He was coaching a friend of mine at the same time I was looking for a business coach. After Ori and I met (virtually), my business and site changed forever. He helped me focus on the main parts of my business and redesigned my site to make it more user friendly.

It’s easier to learn when a program is interesting.

Ori is more than a web designer, as you can tell from his CouchSuringOri site. He’s the type of person who sets goals and achieves them, while at the same time helps others achieve their dreams. So when Ori told me about his new WordPress program called Make WP Easy (affiliate link), I knew that the program would be simple, filled with helpful information, and, best of all, entertaining.

So simple, even a 9-year-old can do it.

The key to Make WP Easy is how simple it is. This program is divided into modules that offer step-by-step directions. Ori not only shows you how to set up and configure a WordPress site, he shows you exactly how to find the right theme for you and helps you determine what makes a good theme. One of Ori’s favorite clients is a 9-year-old girl who created her own site using Make WP Easy.

You don’t have to be a programmer to understand WordPress.

Ori draws on his skills as a business consultant and coach to teach you how to mind map and design what you want your site to do. “Make WP Easy is about simplicity… taking the complex, and breaking it down so that anyone can do it,” says Ori.  One of the best parts of this program is that you don’t have to know HTML or CSS to create your own site. “The program came about because there were tons of courses on WordPress,” says Ori, “but they all expected you to understand programming and other things that overwhelm people.”

Take control over your website.

Rather than depend on someone else to create and maintain your site, do the work yourself with Make WP Easy.

To learn more about Make WP Easy or to order the program today, click here.

 

Why You Need a Website

If you’re serious about competing with major corporations and growing your business, you have to have a website. It’s not enough to have a Facebook page, a Twitter account and online ads…you have to have a Web presence, too.

For a small cost — actually, it’s an investment — you can have a site that provides valuable information and, of course, a reason for others to contact you for your services, or to buy your products. There are a few ways to create a site that works for you.

Hire a Web designer. [Read more…]

Organized Blogging: Better Content in Half the Time

Guest Post by Monica Crowe

Have you ever sat at your computer on the day you were supposed to post to your blog and been completely stumped about what to write?Believe me. It’s not just you. Writers block happens to the best of us.

But I’ll bet that just as often as you’re stuck for what to write, you also have inspired ideas for blog posts. Yet, if you don’t take note of them, they float off into the ether never to be remembered. Then, on blog posting day, you end up sitting in front of that blank white page with a blinking cursor for longer than you want or need.

Luckily, there is a simple blog post organizing system that will help you to not only corral your ideas as they come to you, but also have a plan in place every time you sit down to write. But first, let’s address the problem of what to write. [Read more…]

8 Secret Fears That Stop Smart Business Owners From Blogging, and How to Overcome Them

Guest Post by Michelle Shaeffer

Are secret fears holding you back from jumping head first into blogging? Don’t let them! Blogging is nothing to be afraid of, and nothing has done as much to boost my business and my visibility as blogging has.

So let’s talk about some of those fears that might be holding you back from blogging:

1. I’m not sure I have anything to blog about…

Everyone has something to share. If you’re an entrepreneur and you’re in business for yourself, then it’s safe to assume you’re passionate about something, right? Blog about that! [Read more…]

15 (more) Actions You Can Take in 10 Minutes or Less to Move Your Business Forward


In a previous guest post, Michelle Shaeffer shared 10 proven strategies to help you improve your business. The response from readers was overwhelming. In this guest post, Michelle shares 15 more tips.

Guest post by Michelle Shaeffer

1. Write a testimonial.
Think of a product or service you’ve recently received that was fantastic. Now write a testimonial for it and send it to the business along with name, business, URL, and city/state. Include a statement of your permission to reprint it on their site, in their newsletter, etc. If you don’t feel like writing, record it as an mp3 and send. Most (all?!) businesses love to get testimonials or positive reviews and will happily use them on their websites and include your business name and sometimes even a live link to your site.

2. Record a quick how to video and upload to YouTube.
YouTube is a huge source of traffic for many websites.  Using Jing (there’s a free version) or similar program you can quickly and easily create a short how to video with a tip or step by step use of a product or service you offer. [Read more…]

Secrets to Increasing Your Search Engine Rankings

Driving visitors to your website takes more than just having good content. People need to know that your website exists.

Through Working Naked Day, the holiday I sponsor, thousands of people learned about Working Naked… the blog and the lifestyle. But now that the holiday is over, I spend time each day working on my search engine rankings through social media and other methods. I want to keep my site traffic strong.

I could hire someone to handle my search engine optimization (SEO) but that can be expensive. Instead, I downloaded the e-book 50 SEO Secrets for Mom Entrepreneurs by Holly Klaassen (affiliate link). This e-book offers practical, quick, and effective tips that work not only for moms, but for anyone who wants to increase his or her site traffic.

Holly breaks down the mystery of SEO into 50 easy-to-use tips including:

  • Get traffic from Yahoo. Go to Yahoo Answers and run a search for topics related to your business or niche. Provide helpful and well thought out answers to questions and include a link back to helpful information or articles on your site.
  • Keep urls short. While your urls should be descriptive, they should also be fairly short. The shorter they are, the easier it is for people to remember them, cut and paste them into their blog or an email, or write on a business card.
  • Go after “long tail” keywords. Rather than trying to be found with popular (and competitive) phrases such as “chocolates,” try longer, more descriptive phrases such as “milk chocolate truffles.” [Read more…]

Copyright Does Not Mean Copy RIght

I’ve been using Google Alerts for a few years to keep up on the latest small business and home office news, to make sure I don’t miss any articles written about my business, and to track what’s going on in my clients’ industries.

What I didn’t realize is what a good detective Google Alerts can be.

Last week I opened a Google Alerts email and saw a link for a blog post with a title I’d seen before…on my site. When I clicked on the link I saw a site with several of my blog posts on it and someone else’s copyright at the bottom of the page.

If I were a cartoon character, you would have seen smoke coming out of my ears.

Apparently the owner of the site had no problem taking my hard work and calling it his own. My guess is that he didn’t think he’d get caught. He was wrong. [Read more…]

Could Your Web Site Use a Facelift?

My site has gone through a few transformations or what I like to call facelifts. The design is cleaner, it’s easier to read and is better organized than before.

The truth is that if a Web designer/friend with a keen eye hadn’t picked apart the old design and made me realize that while the site was good, it wasn’t completely functional, I would have kept it the same. I was so closely tied to my site that I didn’t recognize that it could be better.

Take a close look at your Web site and ask yourself a few questions. [Read more…]

5 Things You Need to Know About Your Small Business Web Site

picture of a Web site URLOne of my clients just fired her Webmaster.

It was sort of my fault.

She kept complaining to me about how long she had to wait for him to make updates, program the right keywords and put together an opt-in form, so I took a close look at her site. After I read a few pages, I realized why her blood boiled every time she thought about her site. [Read more…]

If You’re Serious About Business, You Need a Web Site

Last Friday — I couldn’t stay away from the mall — I met a woman waiting in line who offers a service my clients could use. When I asked her for her Web site address, she told me she doesn’t have one because she works on a referral basis. I tried not to give her a strange look but the thought of someone running a small business without a Web site, threw me.

The bottom line is that if you’re serious about owning your own business, especially one that’s home-based, you need a Web site.  There are several things a Web site can do for you. [Read more…]