One of my clients, a business consultant, has worked with the same clients for years. She helps a client solve a problem, the client’s business grows, and then she finds other ways to help that client again. She knows that if her clients are happy, they’ll refer her to new clients…and they do.

When your business is thriving, you may not be worrying about getting more clients. On the other hand, if you’re waiting for the phone to ring, hoping that prospects will fill out your “get more info” form, and you have more bills to pay than clients to cover them, you’re probably thinking about ways to find more clients.

You can go after new clients, which can cost time and money, or you can find new ways to serve old clients. Studies show that it’s less expensive to service an existing client than to market to a prospect.  Consider these tips before you spend more time and money trying to find new clients.

• Anticipate your clients’ needs. You don’t have to be psychic (although it wouldn’t hurt) to gauge your clients’ thoughts and concerns. Some people use intuition while others use a more direct approach: they simply ask their clients for other ways they can help them. If you ask the same question rephrased differently each time — try not to be annoying — you should get the information you’re missing.

• Be a resource to your clients. If a client asks you to do something that’s outside your area of expertise, recommend someone else. Your client will appreciate your willingness to help and when they need your help again, you should be the first person they call. Make sure you recommend someone reliable, because if they drop the ball, it reflects poorly on you.

• Create new products or services based on your clients’ needs. For years I’ve heard from clients who have moved from one part of the country to the other, but still want to work with me individually. Some weren’t able to fly me to their home offices, so I had to refer them to a colleague in their city. The light bulb finally went off and I started offering consultations via Skype. At first I didn’t think the virtual consultations would work, but they do, and have become a large chunk of my business.

Before you give up on a client who hasn’t contacted you lately, ask yourself it there are any other services you can offer them. They’ll enjoy hearing from you, you’ll enjoy reconnecting with them, and the bottom line: you’ll be able to help them again.

How have you found new ways to help old clients?