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Make Your Small Business Look Bigger

March 19, 2010 By

#279-Bus. biggerLooking bigger isn’t a great idea when you’re trying on swimsuits (trust me, I know!) but when it comes to business there’s nothing wrong with a small, one-person business looking larger than it is. Ivana Taylor, who writes the popular blog Strategy Stew, wears all of the hats in her business yet on the outside, her small business seems anything but small.

In her blog post “8 DIY Marketers Tools For Making Your Business Look Bigger,” Taylor shares useful and affordable resources to help a small business appear larger.

Re-Targeter: Your customer sees your ad on expensive ad space after they’ve visited your site – a coincidence?  No.  Re-Targeter! For a small monthly fee (really) your ad will “stick” to your web visitors and follow them across their web travels. You’re known by the company you keep. Why not keep company with the big guys to look even bigger? [Read more...]

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Marketing Tips For 2010

December 18, 2009 By
There's more than one way to market your business.

There's more than one way to market your business.

Marketing a small business used to be easy with you consider there were only a few ways to spread the word about your business.  The Internet and the explosion of social media have changed everything and have opened up other opportunities.

In a recent post, marketing strategist Ivana Taylor shares her “10 Must-Do Marketing Tips for 2010.” Her tips are easy to follow and if implemented the right way, could truly impact your business.

  • Build and Combine Lists: You probably have some kind of customer list (or three) lying around. This is the year to combine these names into a single customer list. I like her idea of using a basic spreadsheet and then grouping customers into segments and categories. [Read more...]
Filed Under: Making money from home Tagged With: , , ,