Looking bigger isn’t a great idea when you’re trying on swimsuits (trust me, I know!) but when it comes to business there’s nothing wrong with a small, one-person business looking larger than it is. Ivana Taylor, who writes the popular blog Strategy Stew, wears all of the hats in her business yet on the outside, her small business seems anything but small.
In her blog post “8 DIY Marketers Tools For Making Your Business Look Bigger,” Taylor shares useful and affordable resources to help a small business appear larger.
Re-Targeter: Your customer sees your ad on expensive ad space after they’ve visited your site – a coincidence? No. Re-Targeter! For a small monthly fee (really) your ad will “stick” to your web visitors and follow them across their web travels. You’re known by the company you keep. Why not keep company with the big guys to look even bigger? [Read more...]