The Naked Truth…Everyone Has a Story

Last week, my business coach and I talked about building online relationships. He told me that I was full of tips — I’m pretty sure the word he used was tips — but that no one really knows my back-story.

He has a good point.

Everyone has a story about how they are the way they are, how they started their business and even how they met their friends or spouse. Some people share that information on their blogs, and some don’t.

I guess I fall into the don’t category. Instead, I share articles to help you improve the way you work from home.

So today, rather than share how-to tips about home office life, I’m starting a new feature called “The Naked Truth.” [Read more...]

The Naked Truth: How They Did It

Do you ever wonder what motivates someone to start a business and what inspires their business ideas? Meet business professionals from around the country and find out what sparked their business ideas.

logoBusiness: The Swim Squad, founded by Aquatics Director Jordan Meher, provides-certified swimming instructors to drive to parents’ homes or community pools to teach swimming lessons.

Motivation: Consumer demand. “While in college, I used to drive around town and teach swimming lessons and was so busy I had to turn potential clients down.  After graduating with a degree in Civil Engineering, my phone continued to ring although I was trying to get a “real” job as an engineer.  After doing some research, I realized there was no program that would send instructors to a parents home pool!”

Outcome: “After 3 successful summers of running The Swim Squad, I have over 25 employees and just recently completed our Franchise Disclosure Documents to become a franchise and spread swimming safety across the country!” [Read more...]

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