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How Guy Kawasaki Tweets

November 9, 2009 By

Guy Kawasaki

Guy Kawasaki

Guy Kawasaki, managing director of Garage Technology Ventures and the author of nine books including Reality Check, has over 180,000 Twitter followers. He’s often asked how he uses Twitter and on the American Express Open Forum he answered questions about his Twitter strategy.

Kawasaki follows everyone who follows him because he feels it’s common courtesy and he wants people to be able to send direct messages to him. He considers Twitter a marketing tool and not a social activity. His goal is to drive readers to his site.

Something I found interesting is that Kawasaki repeats his tweets. He rationalizes that not everyone is on Twitter 24×7 and they don’t always scroll back to see what has already been tweeted. He compares repeating tweets to CNN repeating news stories throughout the day.

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Tweeting Tips

October 26, 2009 By

Any tool when used the right way, should work.  Twitter is no exception. A blog post on the Guardian called “The dos and don’ts of social media” gives some food for thought for when you use social media.

A few of the tell-it-like-it-is tips include:

  • If you make a mistake with Twitter, you’re um, screwed.
  • Don’t use hashtags that have nothing to do with your post, to attract readers. It can backfire on you.
  • If you want to use Twitter, you have to learn to act different and sound human.
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Are You Overlooking Twitter and Facebook?

October 12, 2009 By

The last few times I searched for the latest information on a product, news story or business issue, I struck out on Google. Instead I found what I needed on Twitter. It’s like having a private group of reporters waiting to break a news story.

Considering how easy it is to find current information on the Internet and knowing the power of social media sites, I was surprised by the results of a new Citibank/GfK Roper survey. Of the 500 small business owners surveyed, 86% of said that they aren’t using FaceBook or Twitter to get advice or information. Instead, 61% said that they’re using Google and Yahoo.

Twitter and FaceBook aren’t the only social media options out there but they’re a good place to start.

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The Dynamic Duo: Your Site and Twitter

October 9, 2009 By

I’ve known for awhile how valuable Twitter is and what it can do to drive traffic to my site, but after reading “6 Ways To Integrate Twitter Into Your Site,” I realized I haven’t been using Twitter to its full potential. The tips in this article go far beyond the usual “be a resource” and “recommend links to others” tips that I see all of the time. Instead these tips are more detailed, easy to implement and make it clear why Twitter and your site should work together rather than function as separate entities.

I especially liked the tip about creating Tweetbacks for WordPress. It combines the comments people make about you on twitter, with the people commenting about you on your blog. It’s a match made in heaven…or at least on the Internet.

Filed Under: Home office technology Tagged With: , , , , ,

Finding Tweeps and Reeling in Readers

September 24, 2009 By

Is anyone out there?
What’s the sound of one person tweeting and no one following? It’s something like the sound of crickets you hear during a long pause. It’s also like throwing a party and no one comes. It’s not you…it’s who you invited, right? Read “10 Ways to Find People on Twitter” to learn how to find people to follow who have similar interests. Then you can throw a virtual party where everyone you invite shows up. And you don’t even have to make appetizers.

Free publicity
Who doesn’t want publicity, especially when it’s free? The bizzia article “Social Media For Small Business Publicity” has a boring title but exciting possibilities for getting the word out for free. It’s all about interacting with your readers and followers. The article stresses contests and giveaways to keep your visitors interested and coming back for more.

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Tweet and Retweet

September 23, 2009 By

Building a strong list of twitter followers is easy for some and a major struggle for others. While I’m thrilled with my steadily growing following, I fall somewhere in the middle. Finding followers is one thing; having your tweets retweeted is another.

Tweeting's more interesting when others follow along.

Tweeting's more interesting when others follow along.

In his article, “Report: Nine Scientifically Proven Ways to Get Retweeted on Twitter,” Dan Macsai shares tips from viral marketing scientist Dan Zarrella. [Read more...]

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